A graduate of Ball State University and pursuing her Master's in Communications Management at Syracuse University, Beth Headrick’s professional experiences include public and media relations, advertising, marketing, editorial management, copy writing, crisis communication and events.
Headrick began her professional career as a journalist, working for the Indianapolis Register and Indianapolis Woman magazine. Quickly realizing her potential to succeed in public relations, she began her new career at Ivy Tech State College-Central Indiana Region as manager of media and marketing. In this position, Headrick created and developed advertising and public relations strategies, assisted in special projects and was a featured news reporter for several central Indiana publications.
After two years at Ivy Tech-Central Indiana, Headrick left the College to pursue a public relations opportunity at ADESA Corporation. In this position that was the first of its kind, Headrick managed all public relations efforts, including media relations, news release writing and distribution, news conference planning and key message development for customers, the media, employees and the community. Additionally, Headrick assisted in market research efforts and worked closely with the marketing and national sales teams to enhance ADESA's position within the vehicle re-marketing industry.
In 2004 after serving on a team that took ADESA, Inc. public, Headrick decided to pursue other options and quickly landed at OrthoIndy where she oversaw all public relations and crisis communication functions, served as the editor of OrthoIndy Magazine as well as the organization's spokesperson.
Wishing to gain valuable communications experience in the nonprofit sector, Headrick joined the staff of the Society of Professional Journalists in Indianapolis. In this role, she was responsible for the Society's internal and external communications function, including partnerships with other journalism organizations, media relations, advertising, campaign development for Society programs, strategic planning, copywriting and editing, management of Web site copy, the Society's annual internship program and the development and maintenance of the Society's online job bank. She also effectively worked with members of the Society's board of directors and chapter officers on media opportunities concerning journalism and Society-related business.
From 2008-2010, Headrick served as the media relations manager for Indianapolis, Ind.-based OneAmerica Financial Partners, Inc. where she proactively positioned the OneAmerica companies in the media and effectively trained members of the senior management team for media opportunities. Additionally, she assisted with advertising copywriting, management of the Web site, story writing and other duties as assigned.
Following her tenure with corporate public relations work, Headrick branched out on her own, through her company King Comm, LLC where she focused on helping small businesses without an in-house communications team.
From 2014-2015, Headrick was a contract employee for Eli Lilly and Company where she served as a brand editor before becoming the Director of Communications for Phi Kappa Psi Fraternity from 2017-2019 where she led a team of two to proactively promote the benefits of Greek life. She also was the Fraternity's spokesperson. Most recently, Headrick served as a key member of the Community Health Network Marketing Department.
Headrick has been the recipient of several communications awards for her contributions to public relations. In 2000, she was awarded a bronze medallion from the National Council for Marketing and Public Relations (NCMPR) for her contributions in developing an annual report for Ivy Tech. In 2001, Headrick and her teammates from ADESA were awarded a Keystone Award from Hoosier Chapter, PRSA in the category of Investor Relations for the Global Vehicle Remarketing and Pulse reports, One year later, the same publications were awarded an Award of Honor from Communications Concepts, sponsor of the Awards For Publications Excellence (APEX). By 2003, Headrick was honored with a Pinnacle Award for Media Relations, a second Pinnacle Award for Investor Relations and an Award of Honor for Internal Communications from PRSA. Headrick also received an Excellent Performance In Communication Award (EPIC) from the International Association of Business Communicators (IABC) and Ball State University's prestigious Graduate Of The Last Decade (GOLD) Award from the Ball State University Alumni Association.
Proving her abilities within public relations, Headrick earned her Accreditation in Public Relations (APR) from Public Relations Society of America's Universal Accreditation Board in 2003. This designation is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective, and sound professional judgment.
Headrick is a past member of PRSA's National Advocacy Board and is an avid workout buff. She resides in Indianapolis, Indiana with her husband and two fur babies named Mochachino and Sir Marley Monster Chunk.